Trump International Tower marketing.

Donald Trump sure knows the real estate marketing game. When his vice president of sales and marketing here in Vegas played around with ideas and a time line to accept reservations for the second tower condominium units, his boss quickly came up with a solution.

Trump jetted the remaining contestants in the TV show " The Apprentice " to town and tasked them with crafting a marketing program for the new tower. With that done, the results were announced a few days later on the show. And the next day sales agents for the high-rise began taking reservations. By the way, it takes $10,000 per unit to get your name down. He's good.