Mortgage leads are us

The traditional lead sources for mortgage lenders have been satisfied customers, real estate agents, family and friends, newspaper ads, Yellow Pages and so forth. As long as you stay active, they'll work well. And then comes along the Internet and more and more people get into computers and, among other things, start seeking loan information on the web. With that, the lead business gradually transformed into a new game.

See, when a loan provider does his own lead generation, he knows which segment of the market to target and at the same time assumes responsibility for the message that is displayed. He has to operate within the law, whether federal or state, or his license is pulled.

Enter the Internet lead firms. To read the entire article, please click here.